Selling Your Home

Millions of people are finding out their home is worth more than they think, and it might be the case with yours as well. Find out with the CB Estimate^®.

When it comes time to sell your Miami home or condo, the balanced combination of professionalism, experience and a modern marketing approach will make all the difference.

OUR MARKETING APPROACH

Kara Wootson recognizes that the journey to sell your home is often sparked by pivotal life moments. Whether you're downsizing as your children venture off to college, seeking a larger space for a growing family, or relocating for an exciting career opportunity, I understand the importance of tailoring the selling process to fit your personal story.

With years of experience in helping clients transition from beloved homes to new horizons, I've honed a dynamic marketing strategy that combines innovative techniques with a personal touch. My commitment is to connect your property with discerning buyers who appreciate its unique qualities, ensuring a smooth and fulfilling transaction from beginning to end.

Let's work together to make this next chapter in your life both rewarding and effortless.

PROFESSIONAL SERVICES

High-Resolution Photography

Our marketing strategy centers on employing professional photography to showcase your home in its most favorable light. This approach guarantees that prospective buyers are presented with a compelling first impression, increasing the likelihood of them forming a strong connection with your property.

Drone Videos & 3D Virtual Tours

In today's rapidly evolving digital landscape, our approach involves leveraging video marketing to establish a distinctive presence for your property. Video content, along with 3D virtual tours, serves as a vital resource for potential buyers to explore properties online. Furthermore, these videos are strategically distributed across various platforms, including Instagram, Facebook, LinkedIn, YouTube, Vimeo, and other industry networks, ensuring enhanced exposure to a broader and more diverse audience.

National & International Network Distribution

Apart from having your property listed in the MLS, your property listing is seamlessly distributed to other prominent websites including Zillow, Trulia, Realtor.com, Redfin, and our global affiliates spanning across the world.

DIGITAL MEDIA

Social Media Marketing and Email Blasts

In order to maximize the visibility of your property, we utilize social media as a strategic platform for promoting your home throughout every phase of the sales process. We create "Coming Soon," "Just Listed," and "Open House" posts to generate anticipation and interest around your property. Even before your home is officially listed, we initiate a social media marketing campaign and an email property blast, creating excitement among potential buyers about your home.

Local and International Email Marketing & Open House Campaigns

We utilize our extensive network to send strategically targeted email campaigns for promoting various listings, such as "Just Listed," "Broker's Open Houses," and standard "Open Houses." Our email blasts encompass a diverse audience, including our roster of qualified buyers, website visitors, top-performing real estate professionals from other companies, and our international partners.

Industry-Leading IDX Search Technology for Buyers

We've created this website using the latest IDX MLS technologies, enhancing search capabilities and offering the most comprehensive "Specialty Search Categories" available in the real estate market. When buyers explore properties on our website, they benefit from advanced features that set us apart from other local or national real estate portal sites.

print marketing

Postcards & Direct Mailing

Selling your home with postcards and direct mailing offers numerous benefits:

Personal Touch: Postcards provide a tangible, personal connection with potential buyers. It's a warm and welcoming way to introduce them to your property.

Targeted Marketing: We can tailor our postcards to reach specific demographics or neighborhoods, ensuring that your property reaches the most relevant audience.

High Visibility: Postcards are difficult to ignore. They stand out in a mailbox filled with bills and junk mail, making them more likely to be read.

Memorability: A well-designed postcard is more likely to be remembered, making it easier for potential buyers to recall your property.

Offline Presence: While digital marketing is essential, a physical presence in the form of postcards complements your online efforts, offering a well-rounded marketing strategy.

We would love the opportunity to speak with you about what your home is worth and to answer any questions. Contact Us today and take the first steps toward making your dreams real.